Freeman Spogli Institute for International Studies Center for International Security and Cooperation Stanford University


CISAC News



February 15, 2011

Thomas Fingar: Beijing's soft-power p.r. strategy

in the news: CCTV

China's new public relations blitz includes a promotional video aired in Times Square that features celebrities such as piano virtuoso Lang Lang and astronaut Yang Liwei. Thomas Fingar spoke recently with CCTV’s World Insight about the campaign.